Personal. Vibrant. Authentic. With these three values, the new brand identity of Laveba (formerly LV St. Gallen) was introduced in 2019.Together with the lead agency, we developed and implemented a comprehensive image concept for Laveba. The goal was to authentically highlight the people, products, and natural environment that make Laveba unique. To achieve this, it was crucial to depict the region’s key industries, including agriculture, trade, and energy, in a realistic yet compelling manner.
And Again
In 2021 we became the lead agency. We realized another image campaign for Laveba and took the lead from conception to implementation.